What is an Affiliate Link?

We are all familiar with website advertising.  Big banner ads that make webpages load more slowly. Flashing boxes that distract us from what we are trying to look at.  Video commercials that start playing randomly and scare the crap out of us.

Website advertising can be incredibly annoying, and, in my opinion, takes away from the content of a website.  When I set out to build Ruck & Regalia, I knew for certain that I did not want to advertise in the traditional way.

Often in the posts on this website, I plan to use what are called “affiliate links.”  These link you to the product or website that I am recommending.  The difference between a regular link and an affiliate link is that, with an affiliate link, the company is offering me some sort of compensation for posting it.

More often than not, the compensation is a commission.  That means that if you click on the link and buy something, a small percentage of the purchase price will go to me as a thanks from the company for making the recommendation.  This is how a free website such as Ruck & Regalia is able to keep running.  Affiliate commissions help to defray the many costs of running a website.

Affiliate links do not increase the price of the product or service that you are viewing.  In fact, sometimes, as an affiliate, I receive special discounts or pricing for people who click through from my website.

Integrity is important to me.  I will never recommend any product or service that I don’t personally use or believe in.  Sometimes I will recommend websites that I am not an affiliate with, because I simply want to share the best of the best that is out there.  But, if I am able to obtain an affiliate partnership with a company that I trust and love, the links that you see will be affiliate links.

I will always be upfront and honest about whether or not an affiliate link is being used.  I am in no way trying to trick anyone into buying something here.  The Federal Trade Commission requires that the use of affiliate links be disclosed, and I will be in full compliance with their rules.

Questions about affiliate links?  Shoot me an email or comment below!



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